Siren & Sailors

INSPIRATION

Siren & Sailors is a tribute to Amy Winehouse’s warm and scratchy voice, to her fragile yet rebellious soul and to Camden Town’s unique atmosphere.

Unforgettable memories

An unstoppable energy runs through the streets of London’s Camden Town. Explosive enough to be able to turn this neighborhood from a suburban area, where the picturesque canals were used to trade goods, into the core of a cultural and musical revolution, where old distilleries are reborn as rock temples. Camden Town is an unfiltered place, where everyone can freely express his or her own identity, it’s not by chance that Amy Winehouse chose it as her home, for home is where the heart is. Maybe this was because the place is full of contrast? Or perhaps it is since she shared the same rebellious and extraordinary soul? Without a doubt, it was because Camden was her safe harbor, a place where she could express herself, free from any kind of judgment. It was indeed in Camden Town that her unique voice was at its fullest intensity: pure yet insolent, deep and explosive, warm, sensual and intense. Her eclectic mix of soul, rhythm & blues and jazz enchanted and keeps on enchanting Camden Town, conveying all its energy, vibrations and nuances.

From music notes to olfactory notes

Rose, as well as being the flower symbol of England, universally exudes femininity, ingenuity and sensitivity. Its soft and delicate scent evokes the sweetness of Amy Winehouse’s voice and her capability to show her soul through her enchanting vocals that moved people deeply. 

In parallel, Rum and whiskynotes are linked to Camden Town’s history, spirits were indeed among the most common goods that were traded through its canals and railway stations, moreover this area was crowded with gin distilleries and whiskey warehouses.